Online retailers have made a lot of strides in recent years. But one area that often seems deficient in ecommerce is site search. Many consumers simply skip the faulty onsite search boxes when looking for products, prefering to leave the site, and use an outside search engine to find products they're looking for. That leaves room for a lot of ...
related items
|
Patricio Robles
/
the Econsultancy blog
Google buys Teracent to improve display ads
—
Google's bread and butter is search advertising but it isn't neglecting display advertising. It made that clear when it purchased DoubleClick for $3.1bn in 2008. And it continues to make bets in the display advertising space. Yesterday, Google announced that it was acquiring dynamic ad serving and optimization startup Teracent . Teracent's ...
|
|
Prateek Waghre
/
WATBlog.com
Smart Google Adds Smart Ads – Acquires Teracent
—
The way Google’s Acquisition Express is rolling along it might soon need a dedicated blog to announce it’s acquisitions. Having already acquired 5 companies since August, they have just announced the purchase of smart display ads maker Teracent. Founded in 2006 by Vikas Jha, Teracent relies on it’s ‘sophisticated machine ...
|
 |
Andy Beal
/
Andy Beal
Google Product Search: Give Me Cashback or Give Me Death!
—
As I mentioned yesterday, I love Bing’s shopping engine. In no small part because I can earn some serious cashback. As long as I make sure I’m getting the lowest price in the first place, the cashback makes it worth using Bing. So, Google Product Search can wave all the new fancy features in front of [...]
Bill Tancer
/
Hitwise Intelligence
News Corp. - If You de-Index Will They Still Come?
—
Two weeks ago we posted on Rupert Murdoch's threat to block Google from Indexing News Corp. content. While at first it seemed as though Murdoch was merely posturing with hypotheticals, reports continue to indicate that News Corp. is seriously considering choosing Bing as the exclusive "indexer" of their news content. While our data hasn't ...
Sarah
/
ExpertSEM
Easier Access to Advanced Reports in Google AdWords
—
While Google does offer the most transparency of the major search engines in terms of reporting available in the interface, a recent Inside AdWords post admitted that sometimes the custom reporting remains cumbersome. And the good news is that they’re working on making it more readily available. In the geographic performance report, for example,
Susanhallam
/
Hallam Internet
Michelle Obama Image Spam on Google
—
If you search for “Michelle Obama” on Google’s Image Search, you’ll find an offensive picture as the very first result. Google has taken the rather extrordinary step of taking out an AdWords ad to explain the situation. The advertisement clicks through to their explanation of why the image appears, and includes an ...
Mumbrella
/
MUmBRELLA
Organisers of swear day campaign claim Google Wave first
—
Organisers of an anti-violence campaign to launch tomorrow are claiming that their use of Google Wave in the National Swear Day project is a world first. High profile personalities are being asked to publicly ”swear” that they will not commit violence towards women. The My Oath campaign is being run on behalf of Unifem, the ...
Dforde
/
Profectio
ComScore – We Predict A 3% Growth In 2009 Holiday E-Commerce Spending
—
According to comScore to date we've seen $8.21 billion spent online which makes a 2% increase over the same corresponding time last year (2008).
Darryl ohrt
/
Brandflakesforbreakfast
What a zombie outbreak looks like on google maps
—
It's completely natural to wonder what your neighborhood will look like when the zombie apocalypse arrives. Now a SIM game from Binary Space Games gives you a peek of how it might go down. Control the zombie infection and watch how they take over this Washington DC neighborhood, on Google maps. What we need next: map controls, so we can the ...
Www.pcworld.com
Google Partners with Canonical for Chrome OS
—
Rather than seeing Google's Chrome operating system as competing with Linux desktop distributions, Canonical is working with Google to make the OS.
Danny Sullivan
/
Search Engine Land
Hold On: Are More Papers Really Joining Murdoch’s Google Block Party?
—
Bloomberg has a story out suggesting that the publishers of the Denver Post and the Dallas Morning News may be joining Rupert Murdoch’s coalition of the willing to block Google. But I don’t think that’s what going on at all, and I’m trying to clarify things. Dean Singleton, CEO of MediaNews Group, which publishes the ...
|
In response to increasing complexities in the area of digital legal compliance, the Advertising Federation of Australia (AFA) will launch a legal guide for agencies working within digital media. Prepared by industry legal practitioner, Stephen von Muenster, Principal of Von Muenster Solicitors & Attorneys, the guide aims to raise awareness ...
related items
|
Mumbrella
/
MUmBRELLA
AFA launches digital legal guide following agency’s Spam Act breach
—
Just weeks after an agency was forced to pay the communications regulator $22,000 over spam texts, the Advertising Federation of Australia has launched a legal guide for agencies working within digital media. The AFA said the guide will aim to raise awareness of potential hazards and assist agencies by providing appropriate advice on legal ...
|
|
Camille Alarcon
/
MUmBRELLA
PHD head of digital departs, while agency restructures
—
PHD head of online Jonathan Axworthy is set to depart at the end of the year, while the media agency integrates its digital department into its client account teams. Digital group manager Lauren Oldham has been promoted to take on Axworthy’s role. At PHD, she has worked for clients including Ferrero, The Movie Network Channels [...]
Otilia Otlacan
/
AdOperationsOnline.com
Digital Agency 360i Releases White Paper on the State of Search
—
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US Advertisers NEW YORK – Digital marketing agency 360i issued a white paper revealing key trends shaping search marketing strategy and introducing PageShareSM, a new metric for quantifying the success of a brand’s presence on the search engines.
|
I’ve been talking to a few friends of mine that just recently graduated college and are now entering the Interactive Marketing field. Most of them wish that social media, SEO, and paid search were taught as a class or a major. It seems like academia, at least at the bachelors level, is a little behind.
related items
|
Www.radian6.com
What are you grateful for? Tweet It for Social Good: Tweetsgiving 2009
—
Between now and Thursday, even before sitting down to a much anticipated and abundantly satisfying Thanksgiving dinner, we are all invited to use our favorite social media tool to tweet, blog, post a picture or video, to express our thanks and gratitude. It’s part of a 48-hour worldwide campaign called “Tweetsgiving 2009”. The idea is that ...
|
|
Ari Herzog
/
AriWriter
Defining Social Media
—
Before you drink the Kool-Aid and recognize you can’t afford wasting time with social media, take a step back and understand what social media is — and what it is not. If Wikipedia is the king of definitions then social media is “used to describe media which are formed mainly by the public as a group, [...] -- Thanks for reading ...
|
|
David Armano
/
Logic+Emotion
It's Time to Clobber Social Media
—
Originally posted on the Collaboratory Jeff Dachis and I recently returned from the Web 2.0 Expo in New York—a near week long flurry of activity that brings together technology, business and design amongst other things. We co-presented a somewhat uniquely titled session called “Social Business Design: It’s Clobberin’ Time” . So what ...
John Jantsch
/
Duct Tape Marketing
Update of My Free Social Media Ebook
—
Update of My Free Social Media Ebook This content from: Duct Tape Marketing Update of My Free Social Media EbookThis content from: Duct Tape Marketing Social media and online marketing tools and tactics are an evolving lot. What was true last month may have a new twist this month. With that in mind I am happy to report that I’ve once again ...
Marc meyer
/
Direct Marketing Observations
11 Must Save Social Media Links For The Week
—
I have thousands of bookmarks and chances are you do too. From a social media purists standpoint, it’s good karma to share links and websites that are worth a second look. Here are 11 of them in no particular order. One of the smart guys out there is Jay Baer, last week he wrote a post [...]
Janet
/
Janet Fouts
Social Media in 2010?
—
I’m not really all that big on this annual prediction stuff, but a conversation on our Blog Talk Radio show last night sucked me in. Just a little. What are going to be the big changes in social media for 2010? I think we’re going to see a shift from creating strategies and marketing plans to actually [...]
Shashi Bellamkonda
/
Network Solutions
Put A Face And A Voice to a Business using Social Media -#rva Social Media Workshop
—
Richmond Retailers get together to talk Socially – By Randy Windsor I was given a fantastic opportunity to meet with and present to a group of business owners late last week in Richmond, Virginia. The topic of discussion was Social Media and how it can be used to help influence visitors and researchers that may [...]
Angela Connor
/
Online Community Strategist
Five Ineffective Social Media Guidelines for 2010 and Beyond
—
Angela Connor's five ineffective social media guidelines for 2010 and beyond.
Frank Reed
/
Frankthinking.com
Social Media True Colors – Seeing Red
—
I started a little ‘series’ of posts that are designed to look into the idea that no matter what you do in life your true colors will always be seen. In other words, you can run but you can’t hide. I have way too much experience seeing people say and do one thing then when [...]
Brian
/
Brian Solis
Finding Influencers in Social Media
—
Source: Shutterstock Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly. When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, ...
Maneesh Madambath
/
WATBlog.com
How to Create Buzz Through Social Media
—
This post, based on my small understanding and on what I have read and learned through the past 3 years on the social media circle, goes out to the brand, its agency and many other brands perhaps who want to build buzz or the cooler word of mouth through social media. Follow us on: Twitter | Facebook | Linkedin | Orkut Our Network: WATShow.com | ...
FutureLab
/
Marketing
McDonald’s Serves up Social Media
—
McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it positive. This presentation from Heather Oldani , their Director of PR, is a great overview of how McDonald’s is using social media and online communities. From ...
|
The health care union turned Blue State Digital's peer-to-peer advocacy technology — what then-candidate Barack Obama's campaign used to empower volunteers to call Democrats in advance of the 2008 Democratic primary caucuses — into an issues advocacy platform.
discussions
The governments of Canada and Australia have given their okay to the proposed Microsoft-Yahoo Search Deal. The Australian Competition and Consumer Commission (ACCC) has published its findings, which say that “the proposed agreement was unlikely to result in a substantial lessening of competition.” The ACCC points to an existing deal ...
related items
|
Patricio Robles
/
the Econsultancy blog
Can Microsoft's money save the newspaper industry?
—
Maybe Rupert Murdoch isn't so crazy after all. Little more than two weeks after he essentially stated " Google? We don't need no stinkin' Google ", reports have surfaced that Microsoft is talking with News Corp. and other newspaper publishers. The proposition Microsoft is reportedly floating: " delist " from Google and give Bing exclusivity when ...
|
|
ClickZ News Blog
Yahoo Will Continue Teracent Relationship
—
When reporting Google's acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent? In May, Yahoo announced partnerships with Teracent and another dynamic ad firm -- Tumri -- to expand the capabilities of the Yahoo Smart Ads dynamic ad platform. Yahoo later extended its deal with ...
|
|
Adweek Blogs
/
AdFreak
Yahoo! knows that life isn't fun for creatives
—
For anyone in the advertising business, particularly those on the creative side, this Yahoo! video surely hits close to home. It touches on the big three broad ad caricatures: the cheesy, spineless account guy, the faux hipster creatives and the unreasonable clients. A personal favorite moment is when one client says, "My whole thing is, Are ...
Dbweinfeld
/
Digital Signage Insights
Microsoft Pivot Explores How We Interact w/ Information
—
The researchers at Microsoft Live Labs develop experimental applications that examine and reimagine how people interact with information. Pivot is one of the group's newest experiments, and, arguably, its most ambitious to date. As described by Microsoft Live Labs , "Pivot makes it easier to interact with massive amounts of data in ways that are ...
Matt McGee
/
Search Engine Land
Microsoft: Bing Cashback Price Discrepancies Are A Mistake
—
In response to a report about pricing discrepancies in its Bing Cashback service, Microsoft says it has tools to prevent the problem from happening and the case in question was a mistake on the merchant’s part. The Bountii blog wrote Monday about a pricing inconsistency for the Canon Vixia HV40 camcorder. In Bing Cashback, the price [...] ...
|
Matthew Walker, the British Christmas Pudding manufacturer, are promoting their longstanding business record through a tongue in cheek television commercial featuring Father Christmas. Father Christmas and Matthew Walker, too old timers, appear in the kitchen together, talking about their longstanding friendship, started in 1899 when Christmas ...
related items
|
Duncan
/
The Inspiration Room
Schweppes Christmas Entertainment
—
Coca Cola UK is launching Schweppes Christmas Entertainment, a new advertising campaign tapping into iconic drink brand’s rich history of witty, quintessentially British humour. The campaign, broadcast on UK television from November 16 through to the end of December, features ten 10-second idents, along with a “Have Yourself a Merry ...
|
|
Dan Thornton
/
TheWayoftheWeb
Final thoughts on Call of Duty: Modern Warfare 2
—
Having finally got around to purchasing and playing through the controversial terrorism level of Call of Duty: Modern Warfare 2, it seemed worthwhile following up on my previous posts on videogaming. I warn you – it’s a bit lengthy, and I’ll be leaning on the fact I spent a long time studying Vietnam, and it’s [...]
|
Yoga Jeans from Second Clothing in Canada wants to "give real women what they really deserve"--the chance to "feel good, real good." According to Art Director, Ahmad Ktaech , Yoga Jeans have a unique fit that flatters a woman's curves like no other denim in the market... so much so that women of all ages and sizes are singing the praises of these "
related items
|
AdPulp
Gary V. and LinkedIn Work Together To "Crush It"
—
Wine merchant, author and social media impresario, Gary Vaynerchuk, is teaming with LinkedIn to promote his new book, Crush It and LinkedIn's recent move to get on board with Twitter. Here's my Tweet (that will hopefully score me a free book, unless 200 people beat me to the punch): Special thanks to ProtoShare for sponsoring this month's RSS feed.
|
|
AdPulp
Worthy of Further Clickery, Vol. 2
—
On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery . The month's not even out, and I'm here I am doing it again--hey, there's a mountain of material out there. When you're not deeply absorbed in this site, getting drunk or working under an intense deadline, you might enjoy the following: PAIR dialog Simon Mainwaring ...
|
When most people look at my lifestyle design, they wonder when the hell am I applying for jobs and writing blog posts. After all, if you’ve read my blog up until now, you know the majority of my time is spent at the beach, surfing. Believe it or not, publishing blog posts every single day and spending most of your time hanging out at the beach ...
discussions
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people. Shoppers have a voice and it is now far stronger than the occasional review on ...
related items
|
Giles
/
Media Badger
What Age Groups Consume the Most Media?
—
It’s a question we get almost every day from current and prospective clients. Usually it focuses on Social Media, but of late Social Media is getting lumped into “media consumption” as a whole. Let’s put this into perspective. Generationally speaking.We think the question is more appropriately posited as “What media ...
|
How much Spam will $945 million buy? Facebook's triumph last month over the notorious spammer, Sanford Wallace, secured a judgment of $711 million for the company .... money it will never see. What appeared to be a hollow victory, however, has set the stage for Wallace's referral to the U.S. Attorney's Office with a request by the judge that he ...
related items
|
Chrisbrogan
/
Chrisbrogan.com
Spam is a Perception- Mine
—
I just unsubscribed to another six email marketing newsletters that I never subscribed to in the first place. Because I comment on a lot of marketing blogs, I seem to get signed up to a lot of their newsletters, without my consent and without my opting in. I’m not sure (I’d have to ask [...]
|
|
Growmap
/
GROWMAP.COM
Copied Comment Spam and eBusiness Ethics
—
One of the most deceptive forms of blog spam is copying previous comments in a thread and using them to create or automatically generate a new comment. This type of spammer loves to target dofollow blogs that use plugins like CommentLuv and especially KeywordLuv. Since many businesses are not aware that they are paying for links using [...]
|
Although I'm fairly bullish on Sarah Palin's prospects of winning the Republican nomination, I also subscribe to the conventional wisdom that, were she to be the nominee, she would have an awfully tough time against Barack Obama in 2012. Could she beat Obama? Of course; politics is a world of probabilities, not certainties. But she'd likely cut ...
discussions
related items
|
Heather Hopkins
/
Hitwise Intelligence
Sarah Palin Frenzy Picks Up Online
—
With her new book out, an appearance on Oprah and a controversial photo on the cover of Newsweek, searches for "sarah palin" rocketed last week. Searches for "sarah palin" increased more than 3 fold last week to account for 0.024% of all US Internet searches. Last week, searches for "sarah palin" didn't reach the levels when she first entered ...
|
Have you tried the “unfried side?” Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers who care about calories, fat grams and sodium. But the real claim to fame for the new grilled chicken is it provides all the tried and true taste of the Original recipe.
I get a fair number of press releases sent to SuperGeekery pushing products. I don't mention them very often though simply because this is my labor of love, not just my labor. I received one today from F-Secure with their prediction of the most likely searched terms for cyber scams for holiday shoppers. I think it's a pretty smart move on their ...
related items
|
Steve Fisher
/
Network Solutions
Getting Ready for Black Friday and Cyber Monday 2009
—
The holidays are upon us again. The weather is getting colder, the stores have all their decorations up and everything is going on sale. This week in the United States we celebrate Thanksgiving Day (celebrated in Canada on the second Monday of October) on Thursday and the day after is called “Black Friday” which is [...]
|
Legal Disclaimer: This website is owned by Inventive Corporation, d/b/a Lemberg & Company. Inventive Corporation and Paul Lemberg make every attempt to provide accurate, reliable and useful information. That said, using the information on this website and/or linking to this site is done entirely at your own risk. No promises or guarantees of ...
discussions
Hey Guys, This Friday at 9pm EST I'm going to be running a webinar entitled "Affiliate Strategies and FTC Tips". I'm going to be running this webinar by myself, so you'll just be learning from me personally. I'm going to be sharing a massive amount of cutting-edge information. And because I'll be catering for people at all levels from newbie to ...
related items
|
Damien Hudson
/
Web Marketing Advice
Successful Affiliate Marketing Strategies Exposed
—
Booming affiliate marketing has its share of secrets but before I mention any, there is a tender reality that you need to know. Ten percent of the whole affiliate income made is done by ninety percent of the top affiliates. This would mean that ninety percent only makes ten percent of the affiliate profits. Which bracket do you belong to? I know ...
|
|
Susan Getgood
/
Marketing Roadmaps
Companies’ obligations under FTC endorsement guidelines
—
As I noted in last week’s post, companies using social media marketing tactics have an equal, if not greater obligation, than bloggers under the revised FTC guidelines. It just hasn’t gotten as much media coverage. In part because the story isn’t as provocative as “Bloggers are Shills! Big fines!” and in part ...
|
|
Ray Edwards
/
Ray Edwards
Internet Marketer Interviews FTC Director
—
There’s a lot of chicken feathers flying. People are in a flutter about the new FTC guidelines. This affects you if you are a blogger, and affiliate marketer, or an Internet marketer of any stripe. Now, there are a lot of snake-oil salesmen who are ready, willing and able to take advantage of your FEAR of the FTC. Usually [...]
|
Website, Facebook, Twitter and How to Use Them Guy Kawasaki interviews Dan Zarrella on how to use social media. Key insights for companies include: when to implement a Facebook presence, the difference between a retweet and a Digg, and so on. What are Company Obligations Under FTC Endorsement Guidelines This article specifically addresses the ...
related items
|
Liesdamnedlies
/
Lies
The Internet - once and for all it really isn’t about teens
—
Over the past two years there’s been a raft of research out showing how 30+ Internet users are steadily getting to grips with social media. Despite that I still hear occasionally comments like “that’s not for us, we’re not cool”, when talking social networks with brand managers - the perception that older consumers ...
|
|
Ben Haber
/
Racetalkblog.com
Twitter Has A Revenue Model – For Users
—
Major social networking companies such as Facebook and Twitter have long struggled to develop significant revenue models. Still, Facebook managed to enter the green earlier this year and Twitter announced today that they will be launching paid business accounts in 2010. But, want I want to focus on is how Twitter users can and are [...]
|
|
Cbwhittemore
/
Flooring The Consumer
Maria Palma On Bridging New & Old: Social Media Marketing Series
—
My latest guest for Flooring The Consumer 's social media marketing series: Bridging New & Old is Maria Palma . Maria Palma is intensely passionate about customer service. It comes across throughout her many blogs [~ 13! ] and touches all of her varied interests that range from music, fashion, art and creativity [she is a gifted artist], to ...
|
 
Mumbrella
/
MUmBRELLA
Staff on TheAge.com.au sure do love their stock shots. But it seems a bit much to use the same on twice on the home page. So towards the top we have that classic image of someone taking an enormous bite of a chocolate bar to demonstrate they’re not as big as they used to be. But what’s [...]
 
Heather Dougherty
/
Hitwise Intelligence
When you start hearing about doorbuster sales and stores opening at 5 am, it can mean only one thing – Thanksgiving and Black Friday are almost upon us again! Retailers started to promote pre-Black Friday sales as early as late October and have been running sales for much of the month of November, but Friday will herald the official start to ...
related items
|
Shawn Collins
/
Affiliate Marketing Blog
Black Friday, Zhu Zhu Pets, and Lisa’s Little Blue Toy
—
Download audio file (affiliatething-112309.mp3) This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about the lead up to Black Friday, Zhu Zhu pet fever, and the acquisition of Tracking202. Also, Lisa’s blue toy on DailyBooth, the annoyance of Twitter’s new style of ReTweets, AWeber’s Web form ...
|
|
Www.adgabber.com
PETA Ruins Thanksgiving
—
Oh come on, PETA! Can't we enjoy Thanksgiving without your preachy bitchiness? Apparently not thanks to the know-it-all little girl who gives thanks prior to eating Thanksgiving dinner with her family.
|
Hey Guys! I'm really excited to announce the launch of Affilorama Premium 2010 Edition today. We've had a massive prelaunch that everyone's been raving about - but now we're into the serious business. Affilorama Premium is our monthly subscription product, offering in depth training every month on a different sub topic of Affiliate Marketing. ...
Are you overestimating the number of pages needed to write a book that successfully builds your personal brand? Many business owners and career-oriented employees who want to write a brand-building book think “too big,” “too comprehensive, and “too many pages.” Too many brand-oriented individuals think in terms of ...
related items
|
Nance Rosen
/
Personal Branding Blog
You Speak, I Cry Inside. Personal Branding Never Sleeps.
—
It’s time to do a mind-sweep, because what you think is gushing out of your mouth and into your texts, tweets, posts, and email. That self-talk you’ve got going is killing your chances to connect with the opportunities that are all around you. Personal branding is a 24/7/365 effort – because if you do it [...] Related posts: Grow Your Brand ...
|
|
The Publicity Hound
Author needs help promoting a book on Christian civility
—
Mitch Carnell of Charleston, SC, writes: "My book, Christian Civility in an Uncivil World, has just been published and I need help promoting it. The other contributors from different denominations are all much better known than I am. "The publisher sells mostly online and relies on distributors to get it into bookstores ...
|
|
Jcass
/
PR Communications
Is Your Brand Like Howard Stern?
—
Kel Kelly writes a post describing how Howard Stern stays true to his brand and his fans by constantly staying honest with his listeners and being himself. Her conclusion is that companies should never compromise their brand by "kowtowing" to...
|
|
Noreply
/
My Open Kimono
